success storyWomen Empowerment

Flower business brings fragrance

Life of Ruksana Kutabuddin unfurled with her flower business. In fact, Ruksana was attracted towards flower trading by the programmes on pro-agricultural activities, as a member of Alika self-help group at Churamurkargalli work area of Khanapur taluk of Belgaum. Other members of the group also supported the family.

Ruksana got some amount of Pragati Nidhi from Shri Kshethra Dharmasthala Rural Development Project and launched her business. She invested just Rs 10,000 in the first phase.

Because of Ruksana’s hard work and commitment, she got her investment back within few days. But this was not her aim.

To increase the demand for flowers in market, she studied the market with the help of her experience. Now she could find out the opportunities. Even the group didn’t hesitate to give a loan of Rs one lakh to Ruksana, as everyone knew that she was a hard worker and sincere member.

As a result, Ruksana became one of the major flower merchants in the town. She is not only backbone of her family, but she has also given job for four jobless youth. She purchases Kakada jasmine, rose and chrysanthemum (Sevanthige) flowers from local farmers directly, while the decorative flowers used for wedding and other event are purchased from Belagaum.

Ruksana purchases flowers worth Rs 10,000 every day and sells it in Khanapur market. She has her own vehicle. As a result, she gets an income of around Rs 1,000 per day.  Ruksana again proved that no achievement is impossible if a woman makes her mind.